"How can Jaguar Land Rover continue to engage and tailor their Special Vehicle Operations business to individuals too busy to travel to their Specialist Centres." (10 Weeks)
Blender
Fusion 360
Keyshot
After Effects
Photoshop
Illustrator
The Jaguar Land Rover Special Vehicle Operations programme brings all of JLR’s specialist, bespoke and low volume services under one brand. Providing exclusive clientele near limitless customisation and personalisation on vehicles of their choice.
The SVO programme requires customers to visit Specialist Centres in order to discuss with JLR professionals about their needs and ideas to make their Range Rover truly bespoke. However for the exclusive clientele that SVO is designed for time is at a premium and as a result many potential customers are lost. In addition to this, all Specialist Centres are based in the United Kingdom - leading to JLR losing business from customers based in emerging markets such as the Middle East and China.
Using the latest in virtual reality technology to bring the Specialist Centre experience directly to the client. Using VR allows the client to visualise and customise their vehicle in their own time, prior to purchase - departing from the tedious and time consuming process of vehicle purchasing in times past.
